Agent-Based Simulation for Authentic Learning in Marketing: Netlogo

Posted by ilan | | Monday 16 June 2014 1:13 pm

photo-620x350  Lancashire Business School  UCLAN02

The complete version of my presentation

   Date: 18 Jun 2014
   Start Time: 10:00 am
   Location/venue: Lancashire Business School, University of Central Lancashire, Preston , PR1 2HE

http://www.heacademy.ac.uk/events/detail/2013/Seminars/Disciplines_SS/GEN802_uclan I have created a wiki page with some sources before preparing the presentation. It can be seen at http://api.adm.br/wiki1/index.php?title=Authentic_Learning If you would like to explore Netlogo Models, use the page http://modelingcommons.org . There are more than 1000 models to explore!   Powered by emaze

I have been impressed with Wincton City. The Wincton City resource had been presented by Beverly Leeds and Karl Robert Lester. It “has been created for you by the Universities of Central Lancashire, Northumbria and Winchester with funding provided by the Higher Education Academy. It is a web-based learning resource modelled on a real UK high street community provided for  academic staff and students or others to use. It aims to meet the needs of a range of subject areas in Business Education by simulating the complexities of modern organisations within local communities with many interdependent and inter-related functions and processes.” Cheryl Gordon make a brilliant exposition on how to use Wincton City with students in retail field.  Mohammed Seedat presented his approach to grab students interests with some creative projects such as See My Culture .  Lynn Vos showed the importance of simulation in Business and Marketing education. Beverly Leeds  presented some important aspects about Open Education Resources and a big list of sources.

References

Bennett, S., Harper, B., & Hedberg, J. (2002). Designing real life cases to support authentic design activities. Australian Journal of Educational Technology, 18(1), 1-12. Retrieved February 4, 2010, from http://www.ascilite.org.au/ajet/ajet.html Ferry, B., Kervin, L., Puglisi, S., Cambourne, B., Turbill, J., Jonassen, D., et al. (2006). Online classroom simulation: Using a virtual classroom to support pre-service teacher thinking. In A. Herrington and J. Herrington (Eds.), Authentic learning environments in higher education (pp. 135-161). Hershey, PA : Information Science Pub. Herrington, J. (2006). Authentic e-learning in higher education: Design principles for authentic learning environments and tasks. Paper presented at the World Conference on E-Learning in Corporate, Government, Healthcare, and High Education, 2006. Retrieved February 4, 2010, from http://ro.uow.edu.au/edupapers/29 Herrington, J., Oliver, R., & Reeves, T. C. (2003). Patterns of engagement in authentic online learning environments. Australian Journal of Educational Technology, 19(1), 59-71. Retrieved February 4, 2010, from http://www.ascilite.org.au/ajet/ajet.html Lombardi, M.M. (2007). Authentic learning for the 21st century: An overview. Educause Learning Initiative. Retrieved February 4, 2010, from http://www.educause.edu/eli Maina, F.Y. (2004). Authentic learning: Perspectives from contemporary educators. Journal of Authentic Learning, 1(1), 1-8. Retrieved February 4, 2010, from http://www.oswego.edu/academics/colleges_and_departments/education/jal/ Netlogo Models http://modelingcommons.org/account/login Rule, A.C. (2006). The components of authentic learning. Journal of Authentic Learning. 3(1), 1-10. Retrieved February 4, 2010, from http://www.oswego.edu/academics/colleges_and_departments/education/jal/ PASSOS, G.F. CHAMOVITZ, I., THEODOULIDIS, B. Organizational Responsibility Model: Dealing with demand for services higher than installed capacity. Article accepted for presentation at the IEEE SMC 2013 Conference (SMC: Systems Science), October, 2013. Access http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=6722506 . Sterman JD. Business Dynamics: Systems Thinking and Modeling for a Complex World. Boston, MA: Irwin/ McGraw-Hill; 2000.

 

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