Social Physics is a new way of understanding human behavior based on analysis of Big Data.
The contributors to the Social Physics are a set of researchers who are connected through their
association with the Human Dynamics Lab at MIT.

“What are the limits of social learning in situations that require analytical thinking? By Iyad Rahwan Online social networking may have started out as a simple way to share news, but has become much more than that. A whole industry has sprung from the impact social media can have on people’s behavior. Scientists are exploring how to capitalize further on its potential to inspire change in people’s purchasing habits through viral marketing, and to solve difficult problems such as increasing voter participation,…”  (Posted by iyadrahwan on 6:59 am in blog)

Lear more at

http://socialphysics.media.mit.edu/about/