2016 Marketing and Marketing Research references
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(Nova página: These are some links that may help make easier to understand Marketing and Marketing Research. From: Marketing Principles v.2.0 http://2012books.lardbucket.org/pdfs/marketing-princi...) |
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These are some links that may help make easier to understand Marketing and Marketing Research. | These are some links that may help make easier to understand Marketing and Marketing Research. | ||
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+ | Marketing Research: Online Research Applications , Fourth Edition, by Alvin C. Burns and Ronald F. Bush. Copyright © 2003 by Pearson Prentice Hall. | ||
+ | http://wps.pearsoncustom.com/wps/media/objects/7443/7621811/MKT%20301_Ch06.pdf | ||
+ | . | ||
+ | Marketing Research (p.151) - Steps to follow: | ||
+ | 1 Establish the need for marketing research | ||
+ | 2. Define the problem | ||
+ | 3. Establish research objectives | ||
+ | 4. Determine research design | ||
+ | 5. Identify information types and sources | ||
+ | 6. Determine methods of accessing data | ||
+ | 7. Design data collection forms | ||
+ | 8. Determine sample plan and size | ||
+ | 9. Collect data | ||
+ | 10.Analyze data | ||
+ | 11. Prepare and present the final research report | ||
Edição de 10h12min de 24 de Março de 2016
These are some links that may help make easier to understand Marketing and Marketing Research.
Marketing Research: Online Research Applications , Fourth Edition, by Alvin C. Burns and Ronald F. Bush. Copyright © 2003 by Pearson Prentice Hall. http://wps.pearsoncustom.com/wps/media/objects/7443/7621811/MKT%20301_Ch06.pdf . Marketing Research (p.151) - Steps to follow: 1 Establish the need for marketing research 2. Define the problem 3. Establish research objectives 4. Determine research design 5. Identify information types and sources 6. Determine methods of accessing data 7. Design data collection forms 8. Determine sample plan and size 9. Collect data 10.Analyze data 11. Prepare and present the final research report
From: Marketing Principles v.2.0 http://2012books.lardbucket.org/pdfs/marketing-principles-v2.0.pdf
Jeff Tanner, Mary Anne Raymond
Opportunities available in marketing.
• Marketing research.
Personnel in marketing research are responsible for studying markets and customers in order to understand what strategies or tactics might work best for firms.
• Merchandising.
In retailing, merchandisers are responsible for developing strategies regarding what products wholesalers should carry to sell to retailers such as Target and Walmart.
• Sales.
Salespeople meet with customers, determine their needs, propose offerings, and make sure that the customer is satisfied. Sales departments can also include sales support teams who work on creating the offering.
• Advertising.
Whether it’s for an advertising agency or inside a company, some marketing personnel work on advertising. Television commercials and print ads are only part of the advertising mix. Many people who work in advertising spend all their time creating advertising for electronic media, such as Web sites and their pop-up ads, podcasts, and the like.
• Product development.
People in product development are responsible for identifying and creating features that meet the needs of a firm’s customers. They often work with engineers or other technical personnel to ensure that value is created.
• Direct marketing.
Professionals in direct marketing communicate directly with customers about a company’s product offerings via channels such as e-mail, chat lines, telephone, or direct mail.
• Digital media.
Digital media professionals combine advertising, direct marketing, and other areas of marketing to communicate directly with customers via social media, the Web, and mobile media (including texts). They also work with statisticians in order to determine which consumers receive which message and with IT professionals to create the right look and feel of digital media.
• Event marketing.
Some marketing personnel plan special events, orchestrating face-to-face conversations with potential and current customers in a special setting.
• Nonprofit marketing.
Nonprofit marketers often don’t get to do everything listed previously as nonprofits typically have smaller budgets. But their work is always very important as they try to change behaviors without having a product to sell