2016 Data-Driven Business Models

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Data-Driven Business Models

Some links for reflection about Data-Driven Business Models (February 2015)

Data and Analytics - Data-Driven Business Models: A Blueprint for Innovation
Josh Brownlow, Mohamed Zaki, Andy Neely, and Florian Urmetzer
This is a Working Paper
http://cambridgeservicealliance.eng.cam.ac.uk/resources/Downloads/Monthly%20Papers/2015MarchPaperTheDDBMInnovationBlueprint.pdf

In this paper the authors present an integrated framework that could help stimulate an organisation to become data-driven by enabling it to construct its own Data-Driven Business Model (DDBM) in coordination with the six fundamental questions for a data-driven business.

1. What do we want to achieve by using big data? 2. What is our desired offering? 3. What data do we require and how are we going to acquire it? 4. In what ways are we going to process and apply this data? 5. How are we going to monetize it? 6. What are the barriers to us accomplishing our goal?